Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. Be careful with "template" logos. Intelligent branding is original and long lasting, it takes time and research to establish the right look and feel. Be unique, stand out, and establish yourself as a leader in your industry, not a clone.